@article{Ogochukwu_Shadrach_2024, title={Analysis of Awareness, Knowledge, and Attitude towards Online Data Privacy Risks and Protection among Millennials at Federal Universities in Northeast Nigeria  }, volume={5}, url={https://www.njomacs.com/paper/analysis-of-awareness-knowledge-and-attitude-towards-online-data-privacy-risks-and-protection-among-millennials-at-federal-universities-in-northeast}, abstractNote={Daily Internet usage has become an integral part of the lives of most millennials, especially undergraduates. However, cyber-attacks pose a significant risk to their safety, making cyber safety education increasingly crucial. This study aimed to assess the extent of cyber-risk awareness, knowledge of protection measures, and attitude towards the adoption of protection measures among millennails. The study used a qualitative research approach based on the Focus Group Discussion (FGD) method. The target population of the study was undergraduate millennials attending three selected federal universities in the north-eastern region of Nigeria. In each of the universities, an FGD was conducted with six participants, and the collected data were analysed thematically. The researcher found that while the participants were aware of cyber-risks such as impersonation, financial scams, and virus attacks, they lacked knowledge of cyber-protection strategies and had a negative attitude towards data protection measures. The study therefore recommended the need for communication campaigns to create more awareness and motivation towards the adoption of Internet data privacy protection measures, training to equip the millennials with the knowledge and skills to adopt the protection measures, and the need for the government to intensify monitoring of service providers, websites, and digital platforms to ensure they adhere to data privacy protection legislation as well as provide understandable privacy policies to Internet consumers.}, number={2}, journal={Nasarawa Journal Of Multimedia And Communication Studies}, author={Ogochukwu, C. Ekwenchi and Shadrach Idi}, year={2024}, month={Jan.}, pages={14–30}}