TY  -  JOUR
AU  -  Bazza Idris Adamu
AU  -  J.S. Kente
AU  -  T.M. Akase
PY  -  2024/01/02
Y2  -  2024/02/13
TI  -  Assessment of the Public Relations Strategies of the Nigeria Police Force in Nasarawa State and Abuja Adopted for Reputation Management  
JF  -  Nasarawa Journal Of Multimedia And Communication Studies
JA  -  NJOMACS
VL  -  5
IS  -  2
SE  -  
DO  -  
UR  -  https://www.njomacs.com/paper/assessment-of-the-public-relations-strategies-of-the-nigeria-police-force-in-nasarawa-state-and-abuja-adopted-for-reputation-management
SP  -  204–214
AB  -  This study evaluates how the public views the police in Nasarawa State and the Federal Capital Territory (Abuja). The research utilized survey method with a population size of 397 and a sample size of 397 from the police public relations departments and the police community relations committees in FCT (Abuja) and Nasarawa State using purposive sampling method to elicit response from the population. The results showed that because of the unethical behaviour of police officers and other institutional shortcomings, the public has a negative opinion of the police. It was discovered that majority 42.1% affirmed that through feature pieces and news stories in newspapers and magazines, television shows and interactions with the community through publicity, the reputation of the force has been enhanced. Inadequate training and experience, improper orientation, poor supervision of staff, poor community relations, poor media relations and publicity, and insufficient money are all problems identified. Additionally, the findings indicated that the Police Public Relations Officer must view effective public relations as a continuous process that calls for tenacity, positivity, and a constant search for chances to present the force in a favourable light and foster trust over time. Using PR principles to improve police reputation requires visible policing. Based on its findings and conclusion, this study’s recommendation is that sufficient funding and attention to correcting institutional shortcomings and reputation through trainings and reorientation be advocated for enhanced public-private relations of the Nigerian police force.
ER  -