TY  -  JOUR
AU  -  Barikui Nnaane
PY  -  2023/08/01
Y2  -  2023/09/12
TI  -  Comparative Study of Social Media and Political Mobilisation in the 2021 and 2023 Presidential Elections in the Gambia and Nigeria  
JF  -  Nasarawa Journal Of Multimedia And Communication Studies
JA  -  NJOMACS
VL  -  5
IS  -  1
SE  -  
DO  -  
UR  -  https://www.njomacs.com/paper/comparative-study-of-social-media-and-political-mobilisation-in-the-2021-and-2023-presidential-elections-in-the-gambia-and-nigeria
SP  -  15–26
AB  -  Digital technologies have made the strategies of political mobilisation to change in this era. That is why political parties and their respective candidates no longer rely only on the conventional tactics and strategies of political campaign. This paper is a comparative study of the social media and political mobilisation during the 2021 and 2023 Presidential elections in The Gambia and Nigeria respectively. The research design was survey, while the instrument for data collection was the questionnaire. The population of the study in The Gambia was from Kanifing Municipal Council (KMC), while the population from Nigeria was from Port-Harcourt. Out of the combined figure of 384 copies of the questionnaire distributed, 100 copies were given to The Gambian respondents, while 284 copies were given to the Nigerian respondents, using the logic of proportional distribution of questionnaire. Further, while purposive sampling technique was used in KMC, both cluster and simple random sampling techniques were used in Port-Harcourt. One key finding of the research was that both The Gambian respondents and the Nigerian respondents noted that they spent at least seven hours daily on the social media during the respective Presidential election. The author recommended, among others, that regulators such as PURA, for The Gambia, and the NCC, for Nigeria, must devise mechanisms to curb and prosecute those who post and upload fake news and hate speech during elections.
ER  -