@article{Akinrele_Josiah_Mohammed_2024, title={Examining the Effectiveness of Online Advertising Platforms for SME Marketing in Abuja: A Comparative Assessment  }, volume={5}, url={https://www.njomacs.com/paper/examining-the-effectiveness-of-online-advertising-platforms-for-sme-marketing-in-abuja-a-comparative-assessment}, abstractNote={This study examine the effects of specific internet advertising platforms on Small and MediumSized Businesses (SMEs) and looks at how well adjusted these SMEs are in using these platforms to build awareness and create visibility at the local, state, and global levels. Using a cluster approach to choose companies in these regions, the study focuses on SMEs in; Abaji, Kwali, Kuje, Gwagwalada, and Bwari. 372 company owners who received questionnaires were given the opportunity to provide primary data. Using the Social network theory as its foundation, the study shows how SMEs in various locations use the internet to expand their businesses and proves the effectiveness of online marketing. The findings support previous research and offer actual data by showing that respondents had a favourable opinion of how using the internet increased SME success. The recommendations include strengthening funding, enabling training in digital skills, advancing knowledge-sharing platforms, and supporting research-based approaches to boost small and medium-sized enterprises.}, number={2}, journal={Nasarawa Journal Of Multimedia And Communication Studies}, author={Akinrele Oluwatoyin Deborah, Josiah Sabo Kente and Mohammed Yakubu Salisu}, year={2024}, month={Jan.}, pages={238–250}}