@article{Nura_2024, title={Government Adoption of Social Media in Nigeria: Problems and Prospects }, volume={6}, url={https://www.njomacs.com/paper/government-adoption-of-social-media-in-nigeria-problems-and-prospects}, abstractNote={This paper explores the challenges and opportunities associated with the government's adoption of social media in Nigeria. In recent years, the rapid growth of social media platforms has altered communication/media landscape, offering governments new avenues for citizen engagement, transparency, and information dissemination. However, the adoption of social media by the Nigerian government has encountered various impediments, including technological constraints, cybersecurity concerns, and cultural nuances. This paper aims to explore and analyze these challenges while also highlighting the prospects and benefits that effective utilization of social media can bring to governmental functions. The research methodology involved a two-phase approach: an extensive literature review and empirical exploration through netnographic analysis to provide a comprehensive understanding of the complexities surrounding the adoption of social media in the Nigerian public sector. By identifying key barriers and proposing strategic solutions, this research contributes to the ongoing discourse on leveraging social media for improved governance, public participation, and overall socio-political development in Nigeria. The paper recommended that governments various levels should invest in upgrading technological infrastructure to overcome technological constraints. This may include improving internet connectivity, enhancing data security measures, and providing training programs to government officials on using social media platforms effectively.}, number={1}, journal={Nasarawa Journal Of Multimedia And Communication Studies}, author={Nura Ibrahim}, year={2024}, month={Apr.}, pages={69–78}}