TY - JOUR AU - Tope Esther Moses AU - Anthony I. Igyuve AU - Tsegyu Santas PY - 2024/01/02 Y2 - 2024/02/13 TI - Influence of the Social Media on the Academic Performance of Postgraduate Students of Nasarawa State University, Keffi JF - Nasarawa Journal Of Multimedia And Communication Studies JA - NJOMACS VL - 5 IS - 2 SE - DO - UR - https://www.njomacs.com/paper/influence-of-the-social-media-on-the-academic-performance-of-postgraduate-students-of-nasarawa-state-university-keffi SP - 160–172 AB - The focus of this research was to evaluate the influence of the social media on the academic performance of postgraduate students of Nasarawa State University, Keffi. With the emergence and popularity of the social media globally, members of the society now deploy these social media platforms for diverse use. Although, the debate about the influence (both negative and positive) of the social media on the academic performance of students is still ongoing, there is no disputing the fact that the social media have widened the access to more information for students all over the world. The research design was survey, while the population comprised the postgraduate students of the 2022/2023 academic session. A key finding of the research showed that a majority of the respondents (54.5%) noted that their engagements on the social media on academic issues have improved their academic performance. The author recommended, among others, that the Nasarawa State University, keffi, should incorporate selected social media platforms in the mode of learning for the students. ER -