@article{Chidi_Anthony_2024, title={Public Perception of “Bail Is Free” Media Campaign of the Nigeria Police Force in Abuja  }, volume={6}, url={https://www.njomacs.com/paper/public-perception-of-bail-is-free-media-campaign-of-the-nigeria-police-force-in-abuja}, abstractNote={This study examines public perception of “Bail Is Free” media campaign initiated by the Nigeria Police Force (NPF) in Abuja. The specific objectives of the study are to find out the level of awareness of Abuja residents to the campaign; to identify the channels through which the campaign messages are communicated and to determine the level of public acceptance of the “Bail Is Free” campaign by the Nigeria Police Force. The study adopted Mixed-methods approach, including surveys and interviews, with a sample size of 384 drawn using a Multi-stage technique from a population of 3,464,123 respondents in the six (6) Area Councils of Abuja. The findings of the study reveal that despite the high level of awareness of the “Bail Is Free” campaign among residents of the FCT-Abuja, they (residents) still do not believe that bail is indeed free. The study identified the major media channels through residents of Abuja receive the “Bail Is Free” campaign messages have been identified to be posters, billboards, inscriptions in Police stations and flyers. The study recommends among other things the need for strict enforcement of the “Bail Is Free” campaign within the ranks of the NPF. There is need for the NPF to increase the regularity and consistency of the campaign across all media platforms that are accessible, available affordable to residents of Abuja.}, number={1}, journal={Nasarawa Journal Of Multimedia And Communication Studies}, author={Chidi Iloamaeke and Anthony Iorver Igyuve}, year={2024}, month={Apr.}, pages={25–39}}