TY - JOUR AU - Atala Yohanna Joshua AU - Muhammad S. Rabiu AU - Anthony I. Igyuve PY - 2024/04/01 Y2 - 2024/05/13 TI - Use of Whatsapp in the Academic Performance of Students in Select Polytechnics in North Central Nigeria JF - Nasarawa Journal Of Multimedia And Communication Studies JA - NJOMACS VL - 6 IS - 1 SE - DO - UR - https://www.njomacs.com/paper/use-of-whatsapp-in-the-academic-performance-of-students-in-select-polytechnics-in-north-central-nigeria SP - 79–89 AB - This research, titled "Use of WhatsApp in the Academic Performance of Students in Select Polytechnics in North Central Nigeria," investigates the influence of WhatsApp usage on the academic performance of students. The study employed a survey research method with a sample size of 345, utilising a questionnaire as the primary instrument for data collection. Federal Polytechnic, Nasarawa in Nasarawa State, and Fidei Polytechnic, Gboko in Benue State, were selected as the study's population, employing a purposive sampling technique. The research revealed a high adoption rate of WhatsApp among participants, with social interaction identified as the primary motivation for platform usage. Contrary to expectations, the study found that participants did not significantly utilise WhatsApp for academic purposes. Instead, their excessive reliance on the platform acted as a distraction, negatively impacting their academic performance. Based on the study's findings, it is recommended that institutions initiate educational awareness programmes to make students cognizant of potential distractions associated with excessive WhatsApp usage. Furthermore, organising workshops or seminars focused on enhancing students' digital literacy skills, with an emphasis on appropriate usage of WhatsApp and other social media platforms, is crucial. Lastly, institutions should consider integrating WhatsApp into the educational process, leveraging its popularity among students to enhance overall academic outcomes. These recommendations aim to foster a balanced and productive use of social media platforms among students in academic settings. ER -