@article{Emmanuel_Muhammad_Anthony_2024, title={Uses and Gratifications of Facebook among Mass Communication Undergraduates of Nasarawa State University, Keffi and Ibrahim Badamasi Babangida University, Lapai }, volume={6}, url={https://www.njomacs.com/paper/uses-and-gratifications-of-facebook-among-mass-communication-undergraduates-of-nasarawa-state-university-keffi-and-ibrahim-badamasi-babangida-university-lapai}, abstractNote={This study analyzed the gratifications sought by Mass Communication Undergraduates students from the use 
of Facebook, and also the intensity of the use of Facebook among students. The survey research method was employed to conduct the investigation with the sample size of 325 and questionnaire was used as instrument for data collection. Nasarawa State University, Keffi and Ibrahim Badamasi Babangida University Lapai, Niger State were chosen as the population of the study. Stratified random sampling technique was adopted in the study. Major findings in the study show that Mass Communication Students in Nasarawa State University, Keffi and Ibrahim Badamasi Babangida University, Lapai utilize Facebook for their social interaction and as well as education activities. The study also revealed that gratifications sought significantly influence the intensity of Facebook use among students which range from entertainment, social interactions, 
relaxation, pass time, information seeking, excitement, companionship, etc. majority of the respondents' time spent on Facebook was very high (58.1%). It concluded that the extent and intensity of Facebook use by mass communication students is moderate, and the gratifications sought from Facebook by students ranged from entertainment, social interaction, relaxation, pass time and academic purpose including research. It was recommended, among other things, that students should use the Facebook platform prudently.
}, number={1}, journal={Nasarawa Journal Of Multimedia And Communication Studies}, author={Emmanuel Helen Idowu, Muhammad S. Rabiu and Anthony I. Igyuve}, year={2024}, month={Apr.}, pages={204–213}}