Nasarawa Journal Of Multimedia And Communication Studies

ACCEPTANCE OF NEWS STORIES ON SOCIAL MEDIA BY MASS COMMUNICATION UNDERGRADUATES IN TERTIARY INSTITUTIONS IN EDO STATE, NIGERIA

Published: 2024-08-30
Author(s): Festus Prosper OLISE & Gloria Ehimwema OGONO
Abstract:
The imperative of this research was premised on the fact that social media have evolved over the years from being just platforms for networking to veritable media of Mass Communication, in spite of their interactional architecture. The research design was survey, while the population of the study comprised 2,899 undergraduates from the three selected tertiary institutions, out of which a sample size of sample size of 580, was drawn using stratified sampling technique. Furthermore, while the sampling techniques were purposive and stratified sampling techniques, the instrument for data collection was the questionnaire. Results of the study revealed that despite undergraduates’ low acceptances of news on social media, majority of them (238:49.1%) still used the social media very frequently for news; and that Facebook was the most used social media platform. This confirms the assumption that youth especially undergraduates, are heavy users of social media, especially Facebook. The study also found that there is a significant relationship between the age of undergraduates and their acceptance of news on social media. It was recommended that in order to combat false news on their platforms, social media companies like the most prominent networks must start using feedback systems.
Keywords: Acceptance, mass communication, news stories, social media, platforms, undergraduates, tertiary inst
Edition NJOMACS Volume 6 No 2, August 2024
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Copyright Copyright © 2024 Festus Prosper OLISE & Gloria Ehimwema OGONO

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Journal Identifiers
pISSN: 2635-3091