Appraisal of the Communication Strategies of Non-Governmental Organisations (Ngos) in the Campaign against Female Genital Mutilation in Nigeria
Published: 2023-08-01
Author(s): | Okpodu, Oluwashola Mary , Josiah Sabo Kente & Tsegyu Santas |
Abstract: | This study focused on the appraisal of the communication strategies of three select Non-Governmental Organisations (NGOs) in the campaign against Female Genital Mutilation in Nigeria. The national prevalence of FGM among girls aged 0 – 14 years old increased more than two per cent from 17 per cent to over 19 per cent in 2018 as stated in the Nigerian Demographic and Health Key Findings. With this surge, it is projected that the numbers will rise to 4.6 million by 2030, with Southern Nigeria having the highest prevalence of FGM/C if strategies are not improved upon to address the limited success recorded in the eradication of FGM across Nigeria. Relying on the Theory of Planned Behaviour (TPB) and using qualitative approach, this study revealed that the communication strategies adopted by NGOs working on FGM in Nigeria recorded some level of success. Based on these findings it is concluded and recommended that social and behavioural change communications as a multidimensional approach remains a reliable communications strategy in social-cultural context capable of triggering changes in people's behaviour and practices. |
Keywords: | Female Genital Mutilation/Cutting, Non-Governmental Organisations, Communication Strategy, Behaviour |
Edition | NJOMACS Volume 5 No 1, August 2023 |
Cite |
|
|
|
Copyright | Copyright © 2023 Okpodu, Oluwashola Mary , Josiah Sabo Kente & Tsegyu Santas This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. |
Journal Identifiers
pISSN: 2635-3091