NJOMACS

The study sought to examine audience perception of AIT's non-pharmaceutical protocol campaign on Covid -19 Pandemic. Specifically, the study sough to identify the key role played by the media in ensuring that adherence to non-pharmaceutical protocols and understanding regarding the pandemic was achieved with the people. The Health Belief Model theory was adopted for the study. The study adopted the survey method with a population size of 6,087,521 and 400 sample size using questionnaire to elicit response from the population. Findings revealed that about (30.2%) respondents affirmed that to a great extent AIT used non-pharmaceutical protocols in its campaign massages on Covid-19, 160 (40.3%) affirming somewhat while 90 (22.7%) said very little. The study's recommendation amongst others is that AIT should regularly produce infomercials and contents that will be more educating and maintain their efforts of shaping public perception in a positive manner.