NJOMACS

The study “Content Development of Television Programmes and Revenue Generation at the content development formats for television programmes at the NTA. The study adopted the survey research method with a sample size of 166 which was determined using census method. The study found, among others, that the bulk of existing programmes on the NTA are mainly for public service broadcasting and that while government subventions and allocations are major sources of revenue for the NTA, revenue generated from advertisements from public and corporate organisations are relatively low when compared with other media outfits with the latitude to develop contents with more audience appeal. The study establishes that advert placements are contingent on the popularity of programmes or transmission belts with high viewership. Issues such as inadequate funding, low revenue generation, and inhibitive government policies were also discovered to be at the forefront of major challenges facing content development in NTA. These challenges affect the development of quality content which results in the migration of audiences to other stations. Based on these findings, the study concluded that improved content can lead to improved revenue for the NTA and therefore recommended that NTAshould invest more in content development in order to improve its revenue generation.