Nasarawa Journal Of Multimedia And Communication Studies

EVALUATION OF RADIO ADVOCACY MESSAGES ON COVID-19 VACCINATION IN BENUE STATE, NIGERIA

Published: 2024-08-30
Author(s): Dagba, Bem Joshua & K. S. Akpede
Abstract:
This study was carried out to evaluate the contribution of radio advocacy on covid-19 vaccination exercises in Benue State, Nigeria. The study adopted survey research design with the questionnaire used as the research instrument for data collection. Data collected was analyzed using the descriptive statistics. The findings showed that the level of access to radio advocacy and awareness on Covid-19 vaccination by people in Benue State is relatively high. Most radio stations in Benue state, as another finding indicated, were fully involved and highly advocated on covid-19 vaccination exercises. The study concluded that although covid-19 advocacies of the stations may have served as effective sources and tools for awareness creation and influencing of public behaviours, there are other intervening variables that may likely hinder such efforts and needs to be considered while embarking on subsequent campaigns, so to elicit effective public response to their messages. The study therefore recommended that radio stations in Benue state should continually improve on their broadcast of outbreaks of diseases such as covid-19, especially by increasing the time and duration of broadcast in a week, widen its scope of content and formats by making intensive research, as well as translating it to other local languages and dialects.
Keywords: Media Evaluation, Radio Advocacy Messages, COVID-19 Vaccination
Edition NJOMACS Volume 6 No 2, August 2024
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Copyright Copyright © 2024 Dagba, Bem Joshua & K. S. Akpede

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Journal Identifiers
pISSN: 2635-3091