NJOMACSInfluence of Broadcast Media’s Federal Road Safety Corps’ (FRSC) Seasonal Awareness Campaigns on Motorists’ Compliance to Traffic Rules in South-East Nigeria
Published: 2024-01-02
| Author(s): | Agbamu, O. Bettina , Onuegbu, Okechukwu Christopher & Aliyu Khalid |
| Abstract: | The study was aimed at examining the influence of broadcast media’s Federal Road Safety Corps’ (FRSC) seasonal awareness campaigns on motorists’ compliance to traffic rules in south-east Nigeria. A descriptive survey was used to elicit information from 384 selected motorists in the zone. Findings revealed that average motorists do not obey road safety rules all the times. It was also found that the proportion of respondents (64.3%) who were not so exposed was higher than those who were exposed. The findings also showed that the relationship between broadcast media’s road safety corps’ seasonal awareness campaigns (level of exposure to these FRSC messages) and motorists’ compliance level to traffic rules reached statistical significance (r=.92, n=384, p |
| Keywords: | Awareness campaign, Broadcast media, FRSC, Interventions, Road crashes, Traffic accidents |
| Edition | NJOMACS Volume 5 No 2, January, 2024 |
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| Copyright | Copyright © 2024 Agbamu, O. Bettina , Onuegbu, Okechukwu Christopher & Aliyu Khalid  This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. |
Journal Identifiers
pISSN: 2635-3091
