NJOMACS

This study investigated the correlation between online advertising and the preference for Virony sanitary pads amongst women. The research utilized survey method with a population size of 3,850,000 and a sample size of 385 using cluster sampling method to elicit response from the population. The study discovered a significant level of exposure to online advertisements for Virony sanitary pads among women in FCT and Kaduna State, with respondents acknowledging this exposure at a cumulative mean of 3.3. Additionally, the findings indicated that online advertising for Virony sanitary pads positively influences the product's patronage among women in the specified regions, with respondents expressing agreement to this influence in the analysis. One of the challenges identified in accessing online Virony ads among women in FCT and Kaduna State was the poor network of advertising messages. In light of these findings, the study concluded that online advertising has contributed to an increased patronage of sanitary pads and improved hygiene practices among women in FCT and Kaduna State. It is advised that the Virony Company enhances and sustains customer loyalty by establishing an active online customer service platform. This recommendation stems from the significant exposure to their online diaper advertisements among women in FCT and Kaduna State. Moreover, the study suggests that Virony should capitalize on the heightened online visibility by promoting various products beyond sanitary pads, considering the substantial awareness of their online diaper adverts among women in the specified regions.