Nasarawa Journal Of Multimedia And Communication Studies

Public Perception of Ncdc's Covid-19 Social Media Messages and Adoption of Non-Pharmaceutical Interventions in Nigeria

Published: 2023-08-01
Author(s): Odaudu, Nathanael Abrahams
Abstract:
The Corona Virus popularly known as COVID-19 was not just a health concern but a phenomenon that posed great communication challenge to media professionals, public health organizations, nations and the international system as a whole. As information about the virus and how to curtail it pervades the media space, public perception of such information played a major role in the adoption of such measures meant to curtail the spread and effect of the virus. This paper relying on available literature, published research works seminar papers examines how public perception of National Center for Disease Control (NCDC)'s COVID-19 messages on social media affected the adoption of Non-Pharmaceutical Intervention by Nigerians. It is manifest in the abundant literature that the capacity of social media platforms if properly deployed to change behaviors especially as it relates to health cannot be overemphasized or undermined. It can be used to engender the adoption of the non-pharmaceutical interventions as well as other social development interventions in Nigeria through proper perception management. However, this study, is limited to select States of Kogi, Nasarawa and the Federal Capital Territory (FCT) in North Central Nigeria.
Keywords: Behavioural change, Covid-19, Non-Pharmaceutical Intervention, Social Change
Edition NJOMACS Volume 5 No 1, August 2023
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Copyright Copyright © 2023 Odaudu, Nathanael Abrahams

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Journal Identifiers
pISSN: 2635-3091