Nasarawa Journal Of Multimedia And Communication Studies

Public Perception of Television Reportage of Covid-19 Vaccination Awareness Campaigns and Responses among Residents of Nasarawa State

Published: 2024-04-01
Author(s): Moses Ter Akase & Musa Mathias
Abstract:
This study was carried out to determine the Public Perception of Television Reportage of Covid-19 Vaccination Awareness Campaigns and Responses among Residents of Nasarawa State. Survey research design was adopted with questionnaire as instrument for data collection with a sample size of 400 respondents. Findings of the study revealed that a good number of respondents had positive and favourable perception of Covid-19 vaccination awareness owing to regular and adequate information from local and satellite TV stations. The study revealed that 84.2 % of the respondents were convinced to take an informed decision on Covid-19 vaccination as a result of the television reportage they were exposed to on TV stations. The study therefore concludes that the responses of the residents to Covid-19 vaccination awareness campaign in Nasarawa State was positive in that the state was ranked topmost in the country to Covid-19 vaccination exercise. The study thus recommends that there is the need for the broadcast media, most especially television stations to sustain and extend the efforts made in Covid-19 vaccination awareness campaign in reporting other health issues, government need to come up with policies that will empower the media to carry out regular health communication campaigns , by so doing that will ensure proactive measures during health emergencies as in the case of Covid-9 pandemic and above all, there is the need for continuous close partnership between the media and health experts to keep the public abreast about safety health practices.
Keywords: Awareness campaigns, COVID-19 vaccination, Television reportage, Public perception
Edition NJOMACS Volume 6 No 1, April 2024
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Copyright Copyright © 2024 Moses Ter Akase & Musa Mathias

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Journal Identifiers
pISSN: 2635-3091