NJOMACS

This paper critically examined the public relations and communication management in organizations in order to ascertain the trends, growth and existing gap. The study adopted the qualitative approach to research, relying on secondary data sources. The study anchored on the framework of the system theory and stakeholder theory found that the tools/communication management methods used by PR executives in organizations include: organization newsletters/handbooks, websites, meetings, news release, news conference, special events, posters and leaflets, social media among other tools. The paper argues that the greatest asset of any organization is her public relations department/unit, as such, the management of this vulnerable asset through communication should be the priority of any organization. The paper recommends that PR executives should keep abreast with the current trend in the communication industry in order to master the use of modern media of communication and the approaches of reaching the internal and external public with their specialized peculiarities. This will go a long way in assisting the PR practitioner in all engagements geared towards the transformation of the organization as well as the society.