NJOMACS

This study examines the role of radio in the adoption of hybrid tomato farming by smallholder farmers in Plateau State. The research methodology adopted for this study was survey design. The population of this study was determined using the GIZ trained tomato farmers database in Plateau State with the total population of 2000 trained lead-farmers between 2020 to 2021 within 3 Local Government Areas which include Mustang Multipurpose Cooperative Society Gindiri, Longtel multipurpose cooperative Pankshih, and Kasspungyai multipurpose cooperative society, Kanam. A cluster sampling technique was adopted and each of the farmer cooperative groups had the total of 111 respondents representing their group giving the total sample size of 333 respondents. The finding of this study reveals that, Padma F1 hybrid tomato was introduced to the farmers through agricultural radio programmes on regular basis and strongly agreed to the relevance and sustainability of the radio programmes as the programme is usually informative and educative. More so, this study recommends more establishment of rural community radio to increase radio listenership and promotion of new agricultural innovations in rural communities through agricultural programme broadcast programmes.