NJOMACS

The key objective of this study was to determine the relationship between the social media and the prominence of the 2020 EndSARS movement in some cities and towns. The study was hinged on framing theory and resource mobilisation theory. The study adopted survey research design, using questionnaire to generate data from 403 respondents comprising active Nigerian social media users through Google Forms. Data generated were presented with the aid of SPSS (ver. 20). The findings of the study include: there is a strong relationship between the social media and the prominence of the movement in some towns and cities – 80.1% of the respondents believed that the 2020 Nigerian EndSARS movement was more prominent in towns and cities where the social media were more active and virulent than where they were less active; and the social media significantly contributed to the globalisation of the movement. However, the findings also showed other factors that affected the 2020 Nigerian EndSARS movement: 61% of respondents believed that religious and tribal solidarities hindered the rapid spread of the movement in some places. The study recommended among others, that proponents and promoters of social movements in the Global South and Nigeria in particular should deploy the use of Twitter (X) more, considered the best for social activism.